Who We Are

This isn’t our first time bringing drinks to the party. We created the whole sparkling juice thing in 1999 in Richmond, Virginia. That’s when our founder Bill Hargis and a partner started a drink called the Switch.

That drink was cool in the 20th century, but today people want healthier drinks with less calories and more REAL juice, vitamins and nutrients. Bill traveled the nation’s roads, talking with school nutritionists, parents and health-conscious organizations, then used what he learned to create Fruit 66 – a drink with all natural 100% real juice that is naturally low in calories but has key vitamins and nutrients that our bodies really need. Kids love it, schools want it, and everyone is asking their grocery stores to carry it.

We are the originators of the sparkling juice category and continue to expand our offerings of healthy, nutritious beverages to meet the needs of our consumers.

People ask us what happened with the other juice. Well, Bill’s partner left the company in 2002. Bill grew the company where millions of people liked the drinks. In fact, a big Texas investor group liked the company so much that in 2006 they took it over.

And Bill? He is having more fun than ever making a better sparkling juice and other juices that meet the needs of his customers. And with Fruit 66 he is giving back to the community by donations to worthwhile causes throughout the country. That helps us all get to a healthier place.

Our Mission

Our company name is 4u2u Brands, which reflects our mission and our unique approach. We first find out what products you, our consumers, want (4u -- "for you"). Then we research what it will take to provide a product that meets your needs (2u -- "to you").

We make sure that our products are all natural. We fine tune the juice mixes to get a great taste and the lowest calorie count possible. Every drink we make is refreshing and delicious -- they have to taste great! We also make sure that we have real vitamins and nutrients in our drinks. We don’t create any potions that are filled with caffeine or sugar to provide false energy, and we don’t add ingredients that promise mysterious untested powers of relaxation, knowledge or stamina. We just use what nature has provided to make sure you get what you want.

The road to health and nutrition can be found in Fruit 66.