Media
When you are a one-of-a-kind, delicious juice drink, people talk about you! Check out what folks are saying about Fruit 66.
In the News
March 2011, Fruit of the Month Club: Fruit 66 All Natural Sparkling Fruit Juice, Orange Tangerine Review
If you are looking for a drink that tastes sweet like orange soda, then this sparkling juice is not for you. It is not as sweet as a typical orange soda, but it has a nice light and refreshing orange taste. The fruit 66 company calls this drink orange tangerine, but personally I don't really taste anything but orange flavor. Read more »
September 2010, The Today Show: New Trends in School Lunches
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August 2010, Common Cents with Coupons: Fruit 66 vs Izze
In this corner we have the reigning champion Fruit 66: For those that don't know Fruit 66 is great tasting fuel for your mind and body. 100% pure juice + 2 oz of sparkling water – 100% of the RDA of Vitamin C and 10% of the RDA of calcium, Vitamin A and folic acid – No added sugars, no artificial flavors or colors – No caffeine and no preservatives – No high fructose corn syrup. My son loves the taste of these and it's a great alternative to soda. Read more »
January 2010, BevNET.com: Fruit 66 adds Publix, Gordon Food Service
Fruit 66, the low-calorie, nutritious sparkling juice brand that started appearing in school cafeterias throughout the country about a year ago, is now broadening its retail distribution, driven in large part to growing consumer demand (read: kids are clamoring for the stuff). The nation’s most popular juice in schools has announced the addition of two major new sales partners: national supermarket retailer Publix Super Markets, Inc. and Gordon Food Service, North America’s largest family-owned foodservice distributor. Read more »
July 2009, Alliance for a Healthier Generation: Fruit 66 Adopts Guidelines For Healthier School Choices
Fruit 66, the low-calorie, nutritious sparkling juice brand, is embracing new guidelines designed to ensure that the company’s products are even healthier for students. The company announced today it is adopting the School Beverage and Competitive Food Guidelines of the Alliance for a Healthier Generation, a joint initiative between the American Heart Association and the William J. Clinton Foundation. Read more »
September 2008, Richmond.com: Get Your Kicks with Fruit 66
Last year Hargis decided to give the fruit juice business another go. This time, instead of competing in the broad, hyper-competitive consumer marketplace, he's aiming for a narrow niche: school cafeterias. Read more »
September 2008, Richmond Times Dispatch: A man, a can and a plan
"As an industry, we need to be providing something that students want, that parents like, that meets nutitional requirements and that enables schools to make moeny," he said. "I think [Fruit 66 has] done a good job creating something that does that." Read more »
September 2008, BevNET.com: Product Review
They've mixed it with 2 oz of carbonated water and natural color, as well as nutritional additives in the form of vitamin C & A, calcium and folic acid. The result is a drink that has pleasant flavor, clean packaging, and a nutritional panel that should keep most parents happy. Overall it's definitely one of the better carbonated juice products to hit the scene in a while. Read more »
September 2008, Delicious Living Blog: Better Soda For Kids
Sure, it's best if kids don't drink soda at all ... but sometimes it's helpful to have a transitional option to retrain a bad soda habit (I'm always alarmed at how many kids drink Coke for lunch ... or dinner.) Read more »
November 2007, Bio-Medicine: Fruit 66 Creator Takes the High Road to Create a Healthy Drink for Students
Hargis recently debuted Fruit 66 for a market that he was instrumental in developing -- schools. "Having a child in middle school, we often see the results of improper choices in diet," he says. "Other juice drinks are too highly caloric and lack the nutrients kids need." Read more »
